Alternatives for grow(th)

There its many alternatives for growth and in this blog post I will explore a few that happen today with medium to large websites. Usually people take common terms as takeovers and fusions, but they don't usually apply to websites where community's back up the sites progress.

Joint ventures

Joint ventures are one of the most effective alternatives for growth.  Joint ventures are where different parties pool each others resources together to achieve a profitable outcome of developments, they share system functionality and content and benefit more than if each party had attempted to do this on his own.

http://www.1000ventures.com/business_guide/jv_main.html

In the net-boom and after most Joint ventures fail due to internal company cultures and user experience that doesn't match and they cant manage the experience change on the users side.

Strategic cooperation

A well-known term to any strategist. Many websites use this kind of grow because it's easy to reach a larger market just by getting a listing on a website.  There new fields that are just opening up such as SEO and techniques to embedd each others content. It is very important to have small culture/structure differences.

http://www.creativepro.com/story/news/9640.html

Investments

It is important to invest in small projects(projects), if you provide them to use certain technologies and speed up development on a radical new way of approaching user problems, applications can easily find out whether their idea is realistic and get to the point of fixing the problems, before they hit main stream. s

Market agreements

Sometimes it is better in your current position to create agreements with other websites. Because they are recognized in their fields you don't have to focus any knowledge or money on it to monetize. With market agreements you will be able to achieve goals with less money then developing yourself.

Technology agreements

A lot of technology behind your website will cost you loads of money, for example a CMS. So when you set priorities to the technology, you will be able to find partners on the important or not important parts of your website, it depends on which part of the user experience you are focused.

Rebecca Saunders (1999). "Business the Amazon.com way - Secrets of the world's most astonishing web business.", Caponse Publishing Ltd, Oxford.

Kotler, Philip (1999)."Kotler on Marketing: How to Create, Win and Dominate Markets", Free Press, New York.

Gauher Chaudhry (2002)." Joint Ventures Can Help You Reap Big Profits"